Warren is a passionate advocate for the consumer in his approach to marketing, branding and overall business. He believes fervently that the businesses that survive and thrive these unsettling times will be those that fully comprehend the turmoil everyday people are going through and subsequently craft approaches that people can relate to. We live in a world where each and everyday seems to bring with it more distressing and often confusing about warren. Sophisticated business professionals have a difficult time understanding the ramifications of the economy so imagine how it must weigh on regular people who are trying to make ends meet while also deciding what and if they should shop.

Kornblum helps his audience see the situation through the consumers’ eyes. He challenges marketers and business leaders to look outward before they look inside their own organization. To act and communicate with an understanding of the fear and trepidation potential customers are feeling. To revitalize their strategies and consumer touch points with sensitivity and relevant messages. Most of all to adjust to the times while also staying true to brand character.

While the times are extraordinarily challenging, Warren’s perspective helps plan the organizational attitude that will cause people to focus not only on how to survive but how to thrive in difficult times.

The session is thought provoking, challenging and motivational. In Warren’s words, “there are a lot of smart people out there teaching the text book basics of marketing and branding.

That’s not my goal. I hope to share the fruits of my career with the audience. To provide insight as to how to get things done and most of all, to explore the inspirational notes I’ve always used to guide my career.” It’s an interactive talk that not only details Warren’s passion for branding but also his insights on what’s needed to create and manage a world class brand.

The session is great for brand executives as well as everyone in the organization who need to understand the power of their brand as well as how to make it work to their advantage.

If he’s known for one thing, Warren is considered one of the World’s foremost creative thinkers in the growing area of “emotional branding.” The session deals with the need for being relevant and the power brands achieve when they capture an emotional connection with their consumer.

Warren shares examples of how emotional branding has not only catapulted brands to category leadership but more profoundly, how brands that enjoy “Share of Heart” have been able to withstand lean years and even competitive assaults.

This talk is about the importance of the customer and the need for brand marketers to understand that they themselves are irrelevant. All that matters is the consumer and the more relevant you are to them and their lives, the more likely you are to occupy a positive place in their consciousness.

Warren’s approach is straightforward, “throughout my career I’ve been taught that you need to strive for things like, share of mind, top of mind, share of wallet, etc. … that’s all well and good. However, I believe you win when you achieve Share of Heart.” His goal is to share the insights that move consumers to not only think of you and think of you first but, to “like” your brand.

In Warren’s words, “as a brand, when you move from I know you to I like you, the job’s well on its way to being done!”

The session is filled with wonderful examples of both humanity and creativity.

After a successful career on the agency side of marketing and communication, Warren became the Chief Marketing Officer of Toys “R” Us. It was the first time in his storied advertising career that he actually became a client.

During almost six years as a senior executive at the world’s leading specialty retailer of toys and children’s products, Warren learned about the retail business from the inside.

He also experienced first hand what it takes to “Survive in a Walmart World.” Much has been said about the growth, power and strength of the Fortune 1 company.

A great deal has been written about Walmart and the giant’s effect on retailing.

Will specialists survive? What markets will be affected?
How do manufacturers manage to serve Walmart along with the rest of retail? Toys “R” Us was and remains as one of the retailers facing great challenge from the discounters.

Led by Walmart but inclusive of Target, Carrefour and Costco, this new method of going to market has dramatically changed the face of retail around the world.

Warren has lived this difficult challenge and endeavored to manage his brand through the difficult times.

This is a first hand story about his nearly six years of “staying alive” while one of the world’s great retail wonders is focused on gaining share at your expense.

He believes you can compete with Walmart.
The challenge is to be relevant and to be different.
In his words, “I don’t care who you are, you can’t go toe to toe with Walmart. They’re too big. Too strong. Too good at what they do. What you have to do is learn from them.

Let them make you smarter. More nimble. I don’t believe for a minute that everyone in the world wants to shop at a discounter. The key then becomes how to position yourself as the alternative. That’s one of the ways to survive in a Walmart world.

Not only to survive but to thrive.” An unabashed “glass is half full” guy, Warren’s presentation focuses on successful strategies that target growth.